Path to Purchase Institute: Shopper Marketing Summit

AVmedia recently produced the Path To Purchase Institute’s Annual Shopper Marketing Summit. This event is one of the organization’s marquee events attracting retail-marketing professionals from all facets of the retail industry. AVmedia supported the Summit Awards Gala, educational seminars and exhibit AV. The Awards Gala celebrates the achievements of the industry including Hall of Fame recipients, and the industry’s equivalent of the Oscars, the Effie Awards. The creative team at AVmedia produced the Awards opening video, which spanned three screens, and all awards category content, including the editing of the commercials submitted for consideration during the awards process. Iconic retailers such as Walmart, Target, Albertsons, CVS and other household names were represented and honored during the festivities. The Path To Purchase Institute (P2PI) is a global association that serves the needs of brand manufacturers, retailers, agencies and all types of solution providers along the path to purchase.

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